The #buildinghope project is asking ‘what is the new Calgary Cancer Centre (CCC) building for you?’ Through candid snapshots and personal tweets, #buildinghope will showcase what the CCC is building for Albertans. This is done by tagging your images on Instagram, Facebook, Twitter with #buildinghope and the official CCC hashtag of #calgarycancercentre.
Through images taken by patients, families, AHS staff, physicians and the general public, #buildinghope will share snapshots of hope, courage, research, partnership, community, etc. The snapshots can be of a simple portrait, a pink ribbon, a mother with her child – examples of what Albertans see the building representing, or building for them.
During the course of the coming year, the community – including staff, physicians, patients and families - will be encouraged to share their photos on social media in an effort to tell the Calgary Cancer Centre story as they see it.
Once received, a selection of these photos will be chosen by AHS to become part of a photo mosaic that spells the word HOPE. As the CCC is being built, the mosaic will take shape and grow, such that in the end, the full mosaic will be displayed in a prominent location in the CCC.
The @AHS_cancercare will be the host twitter account for the project.
Instagram (only works if your account is public)
If you do not have a social media account, email your photo and a very short message to firstname.lastname@example.org, who will gladly post it for you.
The #calgarycancercentre is #buildinghope for me and my family.
It includes the #calgarycancercentre to represent the CCC and #buildinghope to connect to the campaign.
The #calgarycancercentre is #buildingcourage, #buildingdreams and #buildinghope for Albertans It includes the #calgarycancercentre to represent the CCC and three #building… to connect to the campaign and share what the CCC means to you.
To get your family and friends involved, post these messages
The #calgarycancercentre is #buildinghope. What is it #building for you?’ Join the conversation LINK
The #calgarycancercentre is not just about a building, it’s about the people, and about what its building. What is the #calgarycancercentre building for you?
Join the #buildinghope project
Q: Can I take the photo with my smart phone?
A: Yes. You can also upload a photo from your traditional camera. See tips for iPhone photography
Q: How often can I tweet to the campaign?
A: You can tweet to the campaign as often as you like.
Q: Are there photographers we can tap into if photography isn’t my thing?
A: We encourage everyone to try their hand at photography as part of this project.
Q: How will this be promoted and shared?
A: Various photos and captions will be shared on the AHS instagram, twitter and facebook accounts as well as on the external www.ahs.ca website. A selection of the photos posted will be chosen to be included in the mosaic.
Q: What if I don’t want my photo as part of the mosaic?
A: Email email@example.com at any point if you want your photo removed if it has been included.
Q: What if I don’t have a twitter account?
A: You can submit your photo and tweet to firstname.lastname@example.org we will gladly post it for you.
By posting a picture with #calgarycancercentre hashtags, participants are providing AHS with their consent to use their image(s) in the mosaic and other promotional materials. Participants can get their images removed by simply contacting email@example.com