The Basics

The #buildinghope project is asking ‘what is the new Calgary Cancer Centre (CCC) building for you?’ Through candid snapshots and personal tweets, #buildinghope will showcase what the CCC is building for Albertans. This is done by tagging your images on Instagram, Facebook, Twitter with #buildinghope and the official CCC hashtag of #calgarycancercentre.

Through images taken by patients, families, AHS staff, physicians and the general public, #buildinghope will share snapshots of hope, courage, research, partnership, community, etc. The snapshots can be of a simple portrait, a pink ribbon, a mother with her child – examples of what Albertans see the building representing, or building for them.

During the course of the coming year, the community – including staff, physicians, patients and families - will be encouraged to share their photos on social media in an effort to tell the Calgary Cancer Centre story as they see it.

Once received, a selection of these photos will be chosen by AHS to become part of a photo mosaic that spells the word HOPE.  As the CCC is being built, the mosaic will take shape and grow, such that in the end, the full mosaic will be displayed in a prominent location in the CCC.

The @AHS_cancercare will be the host twitter account for the project.

How can I get involved?

1. Reflect on what the Calgary Cancer Centre building for you, your friends and/or your family members.
2. Then think about how you can capture this meaning in a photo. It can be a photo of yourself, a flower, the sky, anything that you want, anything that this building, what it represents or even the word HOPE means to you. NOTE:  if you capture anyone other than yourself in the photo, make certain you have their consent to be photographed
3. Keep in mind that we want a broader representation of perspectives from all parts of Alberta.
4. Think broadly and feel free to be creative.
5. Share your photo in the following ways:

Twitter

• Create a short tweet (140 characters or less) to go with your photo(s) that tells your story in terms of what the Calgary Cancer Centre is building for you.
• Remember to add #calgarycancercentre to every tweet so AHS can track it. You are also welcome to include @AHS_cancercare in your tweet.
• Post the photo and tweet from your twitter account.

Facebook

• Upload your photo to your Facebook account and create a short post that tells your story in terms of what the Calgary Cancer Centre is building for you.
• Remember to add #calgarycancercentre every post so AHS can track it, otherwise it will not be seen.
• Make sure the post is set to “Public” or it will not be seen by others.
• Post the photo and your message from your Facebook account.

Instagram (only works if your account is public)

• Upload your photo to your Instagram and create a short post that tells your story in terms of what the Calgary Cancer Centre is building for you.
• Remember to add #calgarycancercentre to every post so AHS can track it.
• Tag @ahscancercare
• Post the photo and your message from your Instagram account.
• You can also share your post, others posts or even a separate post inviting your friends and family to share their images for #calgarycancercentre using the above various social media.

Email

• If you do not have a social media account, email your photo and a very short message to kristin.whitworth@ahs.ca, who will gladly post it for you.

Sample tweets

The #calgarycancercentre is #buildinghope for me and my family.

It includes the #calgarycancercentre to represent the CCC and #buildinghope to connect to the campaign.

The #calgarycancercentre is #buildingcourage, #buildingdreams and #buildinghope for Albertans It includes the #calgarycancercentre to represent the CCC and three #building… to connect to the campaign and share what the CCC means to you.

To get your family and friends involved, post these messages

On twitter:

The #calgarycancercentre is #buildinghope. What is it #building for you?’ Join the conversation LINK

Facebook:

The #calgarycancercentre is not just about a building, it’s about the people, and about what its building. What is the #calgarycancercentre building for you?

Join the #buildinghope project