What Matters to You?

It's a Simple Question with the Power to Transform Healthcare

Imagine a world where healthcare interactions aren't just about symptoms and treatments, but about connections and understanding. That's the heart of the "What Matters to You?" (WMTY) campaign, which was adopted by Alberta Health Services in 2017.

WMTY is about sparking meaningful conversations between patients, families and those who dedicate themselves to providing care for others.

When we ask, "What matters to you?" in healthcare, we shift the focus to the person in front of us – their goals, priorities, fears, hopes and so much more. By understanding what matters to patients and their families, we can tailor care to their unique needs and better engage them in their healthcare journey.

By asking what matters to patients, we begin to establish respect and understanding. This simple question also helps us gather insights in the values, needs, preferences and circumstances of patients. This helps build trust, allows us to tailor care, fosters a sense of ownership over one's own health and ultimately improves health outcomes.

While "What Matters to You?" day falls on the first Tuesday of June, we recognize and practice it every day.