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The Difference Between Care and Caring

December 30, 2015

There are innumerable acts of kindness occurring across Alberta Health Services facilities each and every day.

The Royal Alexandra Hospital Foundation has helped to create a video – The Difference Between Care and Caring - about one particular day when husband and wife palliative patients were admitted separately to Edmonton’s Royal Alexandra Hospital on the same day. The small, thoughtful actions of several physicians and staff placed the couple together and improved their, and their family’s, experience.

There’s a difference between care and caring -- good quality care is always important, but caring for our patients is what they will really remember.

Awards

This video received three awards at the 2016 ACE (Advertising Club of Edmonton) Awards:

  • Video Production
  • Corporation Video
  • Best In Show (the night's top honour)

The video has also won YouTube’s DoGooder Video Award for Best NonProfit Video, with more than 4,000 votes, and Alberta Media Production Industries Association’s (AMPIA) 2016 Rosie Award for Best Public Service or Not-For-Profit Production.

Since its release in December 2015, the video has been viewed more than half-a-million times through Facebook and YouTube.